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Why the world ‘Bonus’ is so important in the casino industry

Online Casino BonusThe online gambling industry is one of the most lucrative as every single year it generates millions of profits for both operators and government (in the countries where the markets are regulated in the form of taxation).

The reason why so many online casinos can offer bonuses is that margins for gambling companies are high, but the competition is fierce. It is difficult to find an online casino that does not offer bonuses to new and existing players nowadays.

Online gambling is so competitive that online casinos don’t have much choice to attract new customers and retain the ones they have unless they are pushing out generous bonuses. For a player, one of the main advantages of gambling on an online casino instead of a land-based one is that vast amount of offers available in the first ones. Can you imagine how online casino will look without no bonuses and promotions offered? It is unlikely the industry will drive as many players as now as there won’t be many advantages for them to go online instead of walking to their closest land-based casino.

If we look back at the late 1990’s, sign up bonuses were a lot less generous. The main reason is that the online casino industry was somewhat new and there were less competition and players didn’t have too many choices. As more and more online casinos started to appear the industry saw a considerable amount of competition with different brands fighting for the same pot of players.

One thing to consider is also in the past bonuses were a lot less transparent and regulated. In most cases, they were just trying to grab attention with lots of restrictions and caveat ‘hidden’ in the small prints in Terms and Conditions.

In the online casino industry bonuses are therefore very important, and there are many different types: welcome bonus, reload bonus, no deposit bonus, free spins and so on. Almost every brand is offering those and is competing with each other to grab the attention of most prospects players.

When you visit a site like CasinoBiggestBonus.com you will see that a considerable amount of top bonuses are displayed in different sections of the site. This is because readers are keen to find out what are the best offers and also secure the latest bonuses.

The reason why bonuses are loved is that they can make your experience at an online casino even more thrilling. In most cases, you will be able to double your bankroll by taking advantage of a welcome bonus.

Since the risk is significantly reduced when using a bonus, players tend to test different strategies, place bigger wagers and attempt to win more cash. Basically, there is a bonus type for any player’s taste.

One of the main things to consider is: would this industry be so lucrative if bonuses were not there?
Well, the vast majority of players are looking to find a casino bonus they can use. Despite there are some players that do not use and require bonuses this is the minority and, as we said before, one of the main reasons gamblers are moving more and more online is because they have effectively more chances to win than in traditional land-based casinos. This is because running an online casino has significantly less costs than running a traditional one, and therefore brands can go the extra mile by offering great promotions and still make a profit overall.

An online casino world without bonus will be quite a boring one compared with the current one.